Joo Hwa started out in 1970s on the streets of Chinatown by a few brothers and sisters selling fresh Yong Tau Foo, prawn roll and fishballs. During the early days, all the products are freshly handmade over at the stall, as there is no refrigerators over at the streets. During that time, business was overwhelming and queue started to form before opening hours.
Since moving to Ang Mo Kio industrial Park 3 in the 80s, Joo Hwa Food started mass production of Ngoh Hiang, Prawn Roll, Yong Tau Foo, Fish balls and fish cakes. That is how we started our food service segment supplying our products to wet markets and coffeeshops.
We focused on quality, freshness and customer’s service, living up to our company’s motto: Freshest Delivered.
The founders of Joo Hwa strictly emphasise on products’ Quality and Freshness till today. To keep up with international standards, Joo Hwa Food Industries implemented several stringent quality control and attained ISO22000 certification in year 2017.
5-Star Customer Service
We are used to serving customers from all walks of life for the past 40 years, experience is still the key that takes us from daily dealings with uncles and aunties to serving big corporate companies and hotel chains. A professional call-center has been setup since year 2008. We strived to provide 5-Star service to each of our customer.
As Joo Hwa Food started out from the streets, we understand our local community well and how food products should be priced to remain affordable for everyone to enjoy. Direct importing of raw materials from different sources around the world is still the key strategy for us to remain competitive.
Watch the video for our Jurong West Outlet Below:
In year 2008, the 2nd generation took over the running of Joo Hwa Food. New technologies were introduced to the manufacturing process to improve the quality and consistencies of products, strict hygiene policies were further enhanced.
Moving on to the next phase of expansion, Joo Hwa Food invested more time on branding, consumer experience, to make the 40 year-old heritage brand appeal to the younger generations.
Joo Hwa Online delivery service was setup during 2016, to cater to our changing lifestyle, providing flexibility and convenience to our customers. We are delighted to be able to serve our products on your table, to be part of your every occasion.
Food bring us together and thank you for supporting a 100% locally-owned Joo Hwa Food Industries Pte Ltd.